The Southwestern 560 is a visionary real estate development to transform 560 contiguous acres into a living, learning, and cultural hub that reflects Southwestern University’s mission and values. As Georgetown, Texas rapidly grows into one of America’s fastest-expanding cities, this initiative positions the University at the forefront of sustainable and community-minded growth.

As the creative lead behind the Southwestern University 560 initiative, I was responsible for developing the logo, brand identity, website, and a range of supporting collateral for this transformational project. From its earliest stages, I worked closely alongside University leadership to ensure that the visual elements of the 560 matched the ambition and intentionality of the project itself. My work helped define how the 560 would be seen and understood by diverse audiences, from prospective partners and donors to students, alumni, and residents of Central Texas. Every element was designed to reflect the University’s commitment to elegant and thoughtful design, sustainability, and innovation.

Related Media:

• southwestern560.com

Creative Direction, Graphic Design, Branding, Web Design