Southwestern Pirates Athletics Lobby Design
Upon the successful redesign of the Southwestern Pirates athletics logo suite, a step toward brand implementation was up next. I was approached to mock up visual possibilities to design an engaging and dynamic physical space that would lift school pride as well as provide photo opportunities and engagement with recruits who come through on visits. I’m grateful to have been given a “clean slate,” where photography of the empty spaces was taken and my task was to brainstorm and design elements and physical components on top. A key piece included pulling in the limestone texture that is so characteristic of Southwestern’s exterior campus. By nature, pirates are gritty and tough, so a darker look would suit the new brand well. Blacks and grays would be foundational, making the familiar yellow of Southwestern even more impactful. The new aesthetic was pulled into the space with wall wraps, a backlit brushed aluminum wall feature, a custom uniformed mannequin, custom furniture, updated carpet, a digital television screen, and custom trophy cases. Additionally, custom lightboxes with interchangeable plates were installed to display the athletic and academic achievements of Pirate student-athletes.